1+ hour, 22+ min ago   (168+ words) Fanatics becomes e-commerce partner of Zuffa Boxing'Sports Business Journal Fanatics becomes e-commerce partner of Zuffa Boxing Zuffa Boxing and Fanatics have reached a long-term partnership spanning e-commerce, licensed merchandise, event retail and trading cards. Fanatics will become the official e-commerce…...

6+ hour, 59+ min ago   (254+ words) Though perhaps little-known throughout sports, neither of the two investors is new to the industry. Knighthead finalized its takeover of Birmingham City FC and its sister club, Birmingham City Women FC, in November. Knighthead cofounder and co-managing member Thomas Wagner…...

1+ week, 7+ hour ago   (241+ words) Meta takes over naming rights to UFC Apex in high-profile twist from tech partnership'Sports Business Journal Meta takes over naming rights to UFC Apex in high-profile twist from tech partnership Meta is taking over naming rights for the UFC Apex…...

1+ week, 6+ day ago   (20+ words) UFC licenses brand for new home delivery meal program'Sports Business Journal UFC licenses brand for new home delivery meal program...

1+ week, 6+ day ago   (328+ words) Ram confirms race car driver reality show with Dana White to boost new NASCAR program'Sports Business Journal Ram confirms race car driver reality show with Dana White to boost new NASCAR program Ram trucks today will formally announce its new…...

4+ week, 2+ day ago   (282+ words) A global audience of 33 million was claimed by Netflix for the Joshua-Paul main event, below the 36.6 million a few months ago on Netflix for Crawford-Alvarez. Last year, Netflix claimed 108 million ... How Anthony Joshua-Jake Paul fight viewership stacks up for Netflix…...

1+ mon, 1+ week ago   (1059+ words) As Donald Trump walked into T-Mobile Arena for a UFC event, the sold-out crowd erupted with cheers. In his trademark suit and red tie, Trump smiled and waved as UFC President and CEO Dana White showed him to his seat....

1+ mon, 1+ week ago   (335+ words) Building on Dana White's relationship with the Ram trucks brand, TKO Group Holdings has put ink to paper on a new deal involving the Stellantis car company and WWE, UFC and PBR. Ram trucks barges into TKO Group sponsorship realm…...

1+ mon, 1+ week ago   (1122+ words) U.S. Congressman Brian Jack says he rejects accusations from critics that the boxing legislation he's introducing will help TKO Group Holdings form an undue monopoly in the sport. Congressman expects boxing legislation to pass, refutes bill aimed to let TKO earn…...

1+ mon, 3+ week ago   (192+ words) UFC and Paramount Skydance Corp. are deploying their promotional power to build buzz for their new media rights partnership, with a debut promo this morning and Dana White announcing the first big event at halftime of Chiefs-Cowboys on CBS. The…...