1+ hour, 43+ min ago  (565+ words) Ronda Rousey knew that Dana White and the UFC would be excited to promote her bout with Gina Carano. She could hear it in his stutters in the voice memo(s) he left for her. Of course, the 56-year-old White would…...

4+ day, 6+ hour ago  (313+ words) Netflix has made a splash in combat sports with special boxing events designed to attract the masses. And they are doing so again with their first-ever MMA bout headlined by female superstars Ronda Rousey and Gina Carano. Rousey and Carano…...

1+ week, 3+ day ago  (276+ words) ESPN is branding the next 12 months as "The Year of the Super Bowl," launching a coordinated campaign across ESPN and Disney properties as the network builds toward its first Super Bowl production on Feb. 14, 2027. The initiative kicked off over the…...

1+ week, 4+ day ago  (294+ words) When UFC first announced its $7.7 billion media rights deal with Paramount last summer, one key component was that some events would be simulcast on CBS. One month into the deal, we now know the first show to air on network…...

2+ week, 3+ day ago  (270+ words) Over the course of his legendary boxing career, Floyd Mayweather served as one of Showtime Sports" most bankable draws. But now the 15-time world champion is suing the company and its former president, alleging that they participated in a fraudulent…...

2+ week, 3+ day ago  (312+ words) Max Kellerman is rarely short on takes. And when it comes to Dana White's legacy, the former First Take star's stance is clear. "Dana White is the greatest promoter of combat sports who ever lived," Kellerman said on the latest…...

2+ week, 6+ day ago  (498+ words) The Royal Rumble is one of the few WWE Premium Live Events (PLEs) that tend to attract casual viewers. As is often the case, many of those fans wait until the day of to figure out how to watch it....

3+ week, 3+ day ago  (347+ words) Paramount is already seeing a return on investment from UFC. The company signed a seven-year, $7.7 billion deal with the MMA promotion last year. And on Saturday, Paramount+ streamed its first UFC card under the new agreement. Nearly five million viewers…...

3+ week, 4+ day ago  (390+ words) Ever since it was first announced last summer, many have speculated about how much money the June 2026 UFC show at the White House will cost U.S. taxpayers. But according to UFC president Dana White, it's his organization that will be footing…...

3+ week, 4+ day ago  (369+ words) By any reasonable measure, UFC 324 was both a critical and commercial success. Still, the MMA giant's debut on Paramount+ drew some criticism from fans due to the increased number of ads featured on the broadcast. Not only were there more…...