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News
We'll Fight For Your Brand: WWE Records $160M In Sponsorships
1+ hour, 30+ min ago (288+ words) WWE pulled in $160 million in title sponsorship revenue in 2025, according to SponsorUnited. Among those sponsors were Snickers, Minute Maid, Cricket Wireless and Wingstop. They landed deals with the sports producer's regular weekly “Raw" show, which marked its own shift In…...
We'll Fight For Your Brand: WWE Records $160M In Brand Sponsorships
23+ hour, 49+ min ago (211+ words) WWE pulled in $160 million in title sponsorship revenue in 2025, according to SponsorUnited. Among those sponsors were Snickers, Minute Maid, Cricket Wireless and Wingstop. They landed deals with the sports producer's regular weekly “Raw" show, which marked its own shift In…...
We'll Fight For Your Brand: WWE, UFC Added Major Sponsor Deals 08/20/2026
23+ hour, 49+ min ago (227+ words) In the battle of fight-centric TV sports, WWE and the UFC made big gains in new title sponsors in 2025, according to SponsorUnited. A new report shows 67.3% of WWE’s brand partners (35) are new brands added to the sport that year versus…...
UFC White House Event: Less 'Super' - At Least In the U.S.
1+ mon, 4+ week ago (296+ words) Was the UFC Freedom 250 on the White House lawn a big deal? Sort of. Paramount says it tallied 8.2 million average viewers in U.S. and Latin America for the seven-bout card on its streamer Paramount+, with 7 million coming from the U.S. This is…...
World Cup, UFC Event Drive Growth In Streaming Usage, Downloads
2+ mon, 3+ day ago (171+ words) Two major sporting events -- the FIFA World Cup and the UFC Freedom 250 -- drove major activity for consumers to sign on and use those respective streaming platforms. Looking at users of those services -- a main focus for advertisers and media-buying executives…...
Paramount, Trump Team Up For UFC White House Event
2+ mon, 1+ week ago (360+ words) Paramount is helping President Trump celebrate the American flag and his birthday by live-streaming the long-awaited Ultimate Fighter event on the White House lawn this coming Sunday. The company, known as Paramount Skydance, has stepped up to support this pet…...
Big White House Mixed Martial Arts Event: What UFC Wants To Learn
2+ mon, 2+ week ago (402+ words) The live “UFC Freedom 250” event -- to be held on the front lawn of the White House June 14 -- hopes to do more than boost the profile of President Trump, who pushed for the event to celebrate his birthday as well as…...
Boxing Platform, Media Lab Team Up To Create Cross-Channel Content
3+ mon, 6+ day ago (128+ words) 05/14/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Boxing Platform, Media Lab Team Up To Create Cross-Channel Content - Fight News, Thursday, May 14, 2026 8:56 AM Red Owl Boxing, an independent sports…...
Where Eagles Dare: Karate Kid's Zabka Represent Midas' 'Best"
3+ mon, 3+ week ago (215+ words) To note its 70th anniversary, Midas has launched “Midas Is the Best." The national campaign stars William Zabka, best known for his role as Johnny Lawrence in “The Karate Kid” and “Cobra Kai.” The integrated, year-long platform will run across TV,…...
Wrestling Marketing Partnerships: Can Netflix, USA Network Tag Team?
6+ mon, 3+ week ago (343+ words) Live WWE and UFC events from TKO Group Holdings continued to benefit its on-event site marketers activations from growing TV and streaming platforms coverage. The recent launch last month of a “UFC 324”on Paramount+ posted 5 million Nielsen-measured users. It was…...