News
UFC Freedom 250 draws strong global numbers atop record domestic figures
2+ hour, 42+ min ago (519+ words) The prominent event was broadcast domestically and across Latin America by the Paramount+ streaming service. MMA promotion UFC's recent high-profile UFC Freedom 250 event, held on June 14, garnered a total global audience of 34 million, of which 17 million were domestic viewers in…...
TKO brings Super File in as WWE and UFC sponsor
2+ week, 1+ day ago (533+ words) Super File becomes presenting partner for the special UFC Freedom 250 event set for the grounds of the White House. TKO Group, the multisport business giant, has struck a commercial partnership with US-based file-sharing company Super File, covering both its World…...
UFC maintains commercial push with Ninja Trader tie-up
3+ week, 3+ hour ago (373+ words) The Payward brand becomes the mixed martial arts promotion's trading partner in the US and Canada. The UFC mixed martial arts (MMA) promotion has brought in Ninja Trader, a brand of the Payward overall financial infrastructure firm, as a new…...
Sportradar renews Wimbledon betting rights secured in IMG Arena acquisition
3+ week, 1+ day ago (544+ words) The multi-year deal covers the provision of betting data and audiovisual coverage. Sportradar, the sports technology firm, has retained betting data and audiovisual rights to the iconic Wimbledon (The Championships) tennis tournament with a new multi-year renewal following the acquisition…...
Paramount expands UFC coverage to Canada
3+ week, 1+ day ago (505+ words) Paramount+ will air all 13 flagship UFC numbered event main cards live across the country. US media giant Paramount has expanded its broadcast agreement with mixed martial arts" Ultimate Fighting Championship (UFC) with a new six-year deal to provide coverage of…...
Leadership team for Coker's new MMA venture takes shape
3+ week, 2+ day ago (249+ words) Sports industry heavyweight Tom Fox is now the new promotion's chief operating officer. Scott Coker, former head of the Bellator mixed martial arts (MMA) promotion, has unveiled an executive team for a new MMA venture he unveiled late last month....
UFC names Exodus as first payments partner
3+ week, 3+ day ago (559+ words) Exodus will gain a presence across UFC's live events, broadcasts, and social media content. The UFC mixed martial arts (MMA) promotion has announced financial technology company Exodus Movement as its first official payments partner as it prepares to stage its…...
TKO in deal to bring portfolio of live events to Arizona
1+ mon, 2+ week ago (325+ words) A seven-event, three-year deal has been struck with the Arizona Sports & Events Alliance. TKO Group, the multisport business giant, has made a move that will see a host of top-tier wrestling, boxing, and mixed martial arts action'take place in Arizona....
PFL adds Govx as official partner for 2026 events
1+ mon, 2+ week ago (591+ words) The platform will offer discounted tickets for events in North America to its membership. The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has bolstered its commercial partnership slate, adding Govx, the e-commerce site for military, public service, and…...
Mediawan's ABX nets PFL rights ahead of Brussels event
1+ mon, 4+ week ago (465+ words) The new deal will start with ABX airing PFL Brussels in May. ABX, the Belgian TV channel of French media group Mediawan, has secured domestic rights to the Professional Fighters League (PFL) ahead of the mixed martial arts (MMA) promotion's…...