News
SBJ 360: Fireworks boom as sports celebrates America 250
1+ hour, 53+ min ago (347+ words) Good afternoon, here's what we're following at SBJ Today: Start your morning with Buzzcast with Abe Madkour: Fox's World Cup viewership in context; the bids are in for NBA Europe and is football America's game? Listen >> With celebrations for a…...
SBJ 360: How America views sports at 250
2+ day, 1+ hour ago (372+ words) Good afternoon, here's what we're following at SBJ Today: Start your morning with Buzzcast with Abe Madkour: Takeaways from Nashville; the World Cup moves to the knockout round; and storylines around Wimbledon. Listen >> Football remains America's sport. The Yankees, not…...
What America thinks of sports at 250
2+ day, 7+ hour ago (303+ words) SBJ and Civic Science examine America's sport, America's team, America's best sports city and the limits of patriotic marketing Football remains America's sport. The New York Yankees, not the Dallas Cowboys, are America's team. Pittsburgh is America's second-best sports city....
UFC calculates global viewership reach of White House card at 34 million and counting
5+ day, 6+ min ago (301+ words) UFC calculates viewership reach of White House card at 34 million and counting Sports Business Journal UFC calculates global viewership reach of White House card at 34 million and counting UFC Freedom 250 at the White House had a reach of 34 million viewers…...
Visa signs multiyear deal to sponsor Evo fighting-game events
6+ day, 22+ hour ago (301+ words) Sports Business Journal Visa signs multiyear deal to sponsor Evo fighting-game events The Evolution Championship Series, the largest fighting-game circuit in esports, signed a multiyear deal with Visa for global events through early 2028. This marks the first deal with a…...
UFC Freedom 250: Successful event brought brand questions
1+ week, 5+ day ago (515+ words) When the emir of Qatar sat at a table of world leaders at the G7 Summit this week in France, the first thing he did was talk to President Donald Trump about the Ultimate Fighting Championship card at the White House....
UFC White House card sets live viewership record for Paramount+
1+ week, 5+ day ago (112+ words) Sports Business Journal UFC White House card sets live viewership record for Paramount+ The UFC Freedom 250 from the White House Lawn on Sunday night delivered 7 million viewers on Paramount+, marking the first time Nielsen-measured figures have been released for the…...
Paramount+ nearly quadruples download rates via UFC White House card
2+ week, 2+ hour ago (283+ words) The UFC card at the White House led to a notable increase in downloads for the Paramount+ streaming service, according to Sensor Tower data, highlighting why Paramount Skydance Corp. is betting on the fighting property to build its direct-to-consumer platform....
UFC Freedom 250 watch party packs Ellipse despite storm threat
2+ week, 2+ day ago (166+ words) Sports Business Journal UFC Freedom 250 watch party packs Ellipse despite storm threat A looming summer storm forecast could not "dissuade" the thousands of UFC fans from experiencing what was "certainly a unique watch party" at the Ellipse for the UFC…...
Morning Buzz: UFC pulls off White House event
2+ week, 2+ day ago (699+ words) Start your morning with Buzzcast with Abe Madkour: Positive start to World Cup; UFC pulls off DC spectacle and The Swamp set for major makeover. WASHINGTON, D. C. " UFC pulled off the first pro sporting event at the White House with enthralling…...